In December, BusinessWeek writer Helen Walters got herself into a bit of trouble for a irritable blog post about designers who were considered, by an article in The Times of London, to be a waste of taxpayers’ money over unhappiness with a new logo for the British National Health Service. In the post, “Come on Designers. Step Up“ she stated that the value of design is clearly still not understood in the marketplace at large. She argued that the responsibility for this disconnect — and fixing it — lies with designers themselves. “Designers need to step up and fight back and prove their craft is not a 20th century anachronism.”
In a new special report, Walters attempts to address some of the controversy she created and invites others to explore the value of design from within and outside the profession. Opinions include those of IDEO partner Diego Rodriguez, RKS Design’s Ravi Sawhney and Deepa Prahalad, and Silicon Valley investor Dave McClure.
The report also features the 27 most influential designers and design thinkers making an impact on business today.
Idea Management