Forgetting About Detroit: The Big Engine That Couldn’t
Posted by Amy Rosenthal on December 28th, 2009 |
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Detroit has been in the news as of late, profiled in numerous articles and series in magazines and news sources such as Wired, Time Magazine and CNN, the Atlantic, the New Republic, so much so that someone I met randomly at the laundromat, a boy raised on chicken farm in upstate New York , was well-versed in how the Motor City has come to represent a microcosm of the ‘American Situation.’
Perhaps one of the worst victims of our economic downturn, this segregated, crime-ridden city can no longer depend on the failing auto industry, and now many are suggesting that the Detroit-knows-best model for auto making has broken down and that a solution to this country’s economic crises dwells in removing the auto industry from the region altogether and letting new, innovative startups take the wheel.
According to the Wired article Beyond Detroit: On the Road to Recovery, Let the Little Guys Drive by Charles C. Mann, US automakers’ share of domestic market plummeted nearly 30 percentage points since early 80s. Some analysts believe no one of the major US carmakers will exist a decade from now.
In order to survive, Mann says, we will have to engage in what Clayton Christensen called disruptive innovation. Instead of relegating the industry to a poorly performing regional monopoly, we need to harness our nationwide entrepreneurial spirit to rise to the next level of breakthrough. His article and a recent article from Fortune Small Business describe how some new insurgent automakers are reinventing the industry by taking a page or two from the computer industry of nearly thirty years ago. By using modularity—shifting from a closed, proprietary model, to open, collaborative one–the industry is beginning to use the very best ideas and technologies from wherever they originate to revolutionize the industry.
This is very exciting news. We have action plans in place to make inroads into automotive innovation and economic redevelopment for the nation as a whole. Yet I cannot help but wonder what will happen when there is nothing left for Detroit to do. If only some of these great entrepreneurial minds could be persuaded to focus some of their energies on creating solutions for what can no longer be the Motor City…